By Yanay Rosen (Online Editor-in-Chief).
For the fifth consecutive year, Apple CEO Tim Cook took the stage to announce the latest iPhones Wednesday morning.
Cook announced the new iPhone 7, iPhone 7 Plus and Apple Watch 2. All three models are water resistant.
Although the iPhone 7 features a boost in speed and battery capacity, the most striking feature is its lack of a 3.5mm headphone jack. While the specifications and design of the phone had been leaked months early, many people were still surprised.
Spanish teacher Señor Brillant says that Apple removed the headphone jack to sell adapters.
“I think it is a marketing tool. They come out with new products just to get people to buy them. It seems unfair that they change their design so that you have to buy an adapter, but technological advancements are what makes the world go round,” he said.
In order to use the headphones with the iPhone 7, they must be connected by a lightning cable, or to a 3.5mm jack to lightning adapter. Wireless Bluetooth headphones are also an option.
Senior Sai Allu says the announcement was overshadowed by the public’s reaction to the elimination of the headphone jack.
“It’s always good to have improvements in technology, but there seems to be a lot of discontent,” Allu said.
Senior Eddie Mandell says that a phone is useless if it can’t easily play music.
“If I can’t set fire to the aux cord anymore, I don’t know what the point of having a phone is,” he said.
Iphone owner Jack Lesser says that Apple’s fan base will still buy their new products. “We’re slaves to apple. We’re going to buy it anyways, but we’ll still hate it.”
Apple has seen a steady increase in iPhone sales since its introduction nine years ago. In 2015, Apple sold two hundred thirty one million iPhones, an increase of more than sixty million units from the previous year. Despite this trend, investors viewed the announcement unfavorably, and Apple stock fell more than five percent by the end of the week.
Android user Max Avratin says that Apple follows a predictable strategy for creating uninspiring products. “Apple’s formula is to take the same phone, slap a new number on it, and sell it to the same sheep every year,” Avratin said.
“The only reason they removed the headphone jack is so that they can add it back in a few years as a revolutionary feature. If you buy an iPhone you don’t know anything about computers or technology. You’re better off burning your money,” he added.