NFL & Twitter Strike Streaming Deal

By Sam Lefkowitz.

Imagine you are sitting back on your couch after a long day at work on a Thursday in October. The leaves are falling and the sun is setting, and instead of turning on your TV to watch the Thursday Night NFL football game, all you need to do is grab a laptop.

On April 5th, 2016, the NFL announced it will partner with the social media company Twitter to stream ten Thursday Night Football games during the 2016 NFL season. NFL commissioner Roger Goodell says the partnership will massively increase the viewership of these NFL games.

“There is a massive amount of NFL-related conversation happening on Twitter during out games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season,” said Goodell.

During a typical NFL game, Twitter explodes with content, from reactions to big plays to updates on injuries and statistics. This partnership should only increase the web traffic on Twitter during these Thursday nights.

“People watch NFL games with Twitter today,” said Twitter CEO Jack Dorsey. “Now they will be able to watch right on Twitter Thursday nights.”

As Dorsey emphasizes, there is a clear convenience of being able to watch the game on the social media outlet. Senior Robbie Bayha says that this new deal will make it much easier to watch Thursday Night Football games.

“Every Thursday during the fall, I want to watch Thursday Night Football, but usually I am bogged down in my room with homework,” said Bayha. “Now, with Twitter streaming the game, I will be able to watch the game from anywhere, instead of needing to constantly refresh my Twitter feed.”

The reality is this deal is a low-risk high reward for both sides. The NFL will likely just get more viewers of games, and Twitter will be able to help their faltering stock price. Since the announcement, the stock has risen a few points, and it should only grow more when the NFL season begins.

“I love following the stock market, and one of the biggest highlights to me is the continuous faltering of Twitter stock,” said senior Luke Stillman. “It looks like Twitter has finally found a way to make some revenue.”

It will be interesting to gauge how the dynamic of Thursday Night Football games change during the upcoming NFL season.

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