By Mark Bloom (Business Editor).
Twitter, the ever-popular social media power, has seemingly hit its ceiling.
While the company’s reach has grown to 332 million users, this growth has tailed off along with the company’s profits. Since its IPO in November 2013, the stock valuation of Twitter (TWTR) has dropped nearly 60%.
One of the main causes of this stagnation lies within the application’s lack of versatility. On each post, there is 140 character-per-post limit, restricting users to posting only small blurbs.
“Almost every time I go on Twitter, I’m hoping to share my thoughts, but I’m almost always cut off by the character limit,” said Junior Sammy Kirshenbaum.
Junior Adam Sneider, a previously avid Tweeter, experiences a similar restriction when he uses the social media outlet.
“The character cap is essentially a censor to my thoughts. I think that Twitter needs to extend its limits so that its users are able to share more; this will definitely make them more popular,” said Sneider.
Other users suggest that Twitter should implement more media sharing.
Users can currently post photos (ranging from 1 to 4 pictures), videos under 30 seconds (including shares of popular videos from the Vine app), and GIFS. However, these media options do not fulfill the user base’s thirst for more.
Senior Jen Gray, a self-proclaimed social media savant, says “I always need to be updating my Twitter feed, and I hate being cut off by the app’s limits. I wish the videos I post didn’t get cut off after 30 seconds and, sometimes, 4 pictures don’t tell the whole story.”
Users are resorting to other social media applications to communicate their thoughts and ideas.
“If I want to update the world about what I’m doing or post an album of pictures, I can use Facebook. If I want to just post one picture, I can use Instagram. The only real use for Twitter is posting some small thoughts, which I rarely want to share,” said freshman Evan Zunenshine.
An apparent solution to these issues that have lead to Twitter’s decline is to extend its limits. However, in the tech world, a company must be unique to receive a high valuation, as an indifferent product attracts great competition, which divides usership and marginalizes profits.
Economically conscious senior David Roelke says that if Twitter extended limitations, it will become too much like other social media applications.
“When Twitter loses its short and sweet structure, it will no longer attract the same user base, so they definitely shouldn’t extend their limits,” said Roelke.
“The company needs to focus more heavily on seamlessly integrating ad space into its pre-existing features, allowing the company to raise its profitability and, therefore, its stock price,” he added.